Nike and Adidas brand strategy

By | November 28, 2017

Through cost accounting, calculate the price of Nike shoes, cheap – 300 yuan / double, 25% lower than the current price. How to make the lower part of the price that consumers can obtain the pursuit of self-individuality, while maintaining the consumption demands of the middle class, catch up with the face of the Universal Declaration of Chinese companies, nike air max 90, Adidas has come back.

“If you spend 50, you are willing to change your mind for a pair of Nike shoes?” Nike cheap shoes, the news of the upcoming one, the capital market immediately responded: Li Ning, Anta, special steps, Olympic, China trends and other Chinese sports brand’s share price drop as.

June of this year, Nike fiscal 2010 conference call, Citigroup analyst once asked Nike Brand President Charlie Denson: Are there any plans to enter China’s second and third tier cities? Denson responded that Nike does have plans to enter China second and third and even fourth tier cities, and the introduction of low-end price nike air max 24-7 series of different products, considering buying or introduce some other brands. Managing director of Adidas Greater China, Dubai Rui said, the hands will recover from the dealer the right to operate in those cities, personal control of the team to second and third line Adidas city’s market, hoping to reduce prices to a “competition a serious blow to opponents. “

Luo Erfu German students, although he gave his name Rolf carefully selected a translation of Chinese, but he can not change the depth of bone marrow that strict Germanic peoples – the basketball court on campus, students freely Team half-court basketball playing 3V3 name, the Luo Erfu still strictly implement the tactical discipline, does not play any live flowers, the most simple things by the book to find the score means.

However, this is not the most attractive place Luoer Fu, most people find very interesting is that foot in the Chinese students are nike air max 2009, Adidas, sections of the boots when the blonde was wearing a pair of school canteen Luoer Fu help in the sale of the old-fashioned cloth basketball shoes. Everybody said that foreigners really cool, so personality, Germany actually do not wear Adidas, but Luo Erfu what they do not think it’s cool not cool, but he was surprised that some of his classmates. “I can wear in the country Adidas, which is the most readily available in the local shoes, the price is not expensive,” Luo Erfu think they just follow their usual spending habits, chose a very high cost of sports equipment only.

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