Nike ? High Fashion with a Sporting Twist

By | January 9, 2018

Nike has long been at the cutting edge of sporting technology and innovation. It could also be easily argued that the brand is at the height of fashion and have, on many occasions, blended fashion and sporting excellence seamlessly together.

Nike was formed in 1964 by Bill Bowerman and Philip Knight as Blue Ribbon Sports, a distributor of sports shoes. In 1971 the company produced its own line of sports shoes and in doing so the famous ‘swoosh’ logo was born. The ‘swoosh’, which resembles a tick, would go on to be the core of Nike’s design over the next four decades. In 1978 the company had a complete rebrand and officially changed its name to Nike, after the Greek goddess of victory.

In the late 1990s the company first developed its own range of sunglasses. The entire range has a motto that reads “Fashionable function, Functional fashion” and the company holds an ethos of creating high quality sunglasses with cutting edge technology. Many of the sunglasses have been made specifically for certain sports, but always have a design flair that means you look good no matter where you are. They always include the famous ‘swoosh’ tick, which makes the sunglasses instantly recognisable as part of the Nike brand.

 The Nike Brand has sponsored countless sports stars from all manner of sports. This list includes basketball legend Michael Jordan, world famous golfer Tiger Woods, tennis players Roger Federer, Rafael Nadal and Maria Sharapova, footballers Cristiano Ronaldo and Wayne Rooney and many, many more. Many of these stars have often been seen wearing a pair of Nike sunglasses, which add the finishing touch to an athletic yet fashionable outfit.

 The sunglasses are made in Italy and use the best materials to make the glasses both durable and lightweight. Nike sunglasses allow the wearer to stay at the high-end of sunglasses fashion, with designs that often differ from the typical look, in favour of a more individual approach that reflects the success and forward thinking nature of the brand. For example the Ignition Sports Wrap sunglasses, which are suitable for most non-contact sports, have rubberised temples for stability and a ventilated nose grip to prevent fogging. However, the bold design, available in black or white, means they would look good with any outfit. Nike sunglasses allow the wearer to have a practical and comfortable pair of sunglasses, while still ensuring they stay at the forefront of fashion.