Tag Archives: brand

Nike and Adidas brand strategy

by feetsgood Through cost accounting, calculate the price of Nike shoes, cheap – 300 yuan / double, 25% lower than the current price. How to make the lower part of the price that consumers can obtain the pursuit of self-individuality, while maintaining the consumption demands of the middle class, catch up with the face of… Read More »

World famous sports brand: Nike

by feetsgood NIKE intent refers to the Greek goddess of victory in English. NIKE is the world famous sports brand, Nike translated into Chinese. The company is headquartered in Oregon, Beaverton. The company produces all-inclusive sporting goods: clothing, footwear, sports equipment and so on. In 1963, Oregon State University graduates and alumni Phil Knight, Bill… Read More »